Airbnb Investment Marrakech 2026: Income, Yields and Best Districts
Marrakech, One of Africa’s Most Profitable Airbnb Destinations
If you are looking for a city where seasonal rental property generates significant income, structurally high tourist demand and acquisition prices still competitive compared to European markets — Marrakech is a serious answer.
In 2025–2026, a well-located 2-bedroom apartment in Hivernage generates on average 478,800 MAD in gross annual Airbnb income (~€43,500). A 4-bedroom villa in the Palmeraie reaches 894,250 MAD (~€81,300) per year. And a 3-bedroom riad in the Medina produces 631,200 MAD (~€57,400) with a 72% average annual occupancy rate.
But the profitability of an Airbnb investment in Marrakech cannot be read in a single figure. It depends on the chosen district, the type of property, the management strategy, the charges to be deducted and the acquisition price paid. This complete VALORISIMO guide gives you all the data to invest with clear-sightedness — and identify the real opportunities in the Marrakech market in 2026.
📌 Methodological note: All income presented in this guide is gross annual income. To obtain net income, approximately 30 to 40% should be deducted to cover platform fees, rental management fees, cleaning, service charges and rental income tax. Indicative conversion rate: €1 ≈ 11 MAD.
Why is Marrakech an Exceptional Airbnb Market?
Structurally High Tourist Demand
Marrakech welcomes several million tourists per year, driven by an airport hub well connected to Europe (Paris, Lyon, Madrid, London, Amsterdam with direct flights), a unique cultural and gastronomic offering, and a sunny climate practically year-round. This demand is not cyclical: it is anchored in decades of strong tourist positioning and in the city’s status as the world capital of African luxury tourism.
A Mature but Not Saturated Airbnb Market
Unlike certain European destinations (Barcelona, Lisbon, Amsterdam) that have imposed severe restrictions on short-term rental, Marrakech remains an open and investor-friendly Airbnb market in 2026. Moroccan regulation of seasonal rental is less restrictive than in most major European cities, which preserves the profitability of investments.
An Acquisition Entry Point Still Accessible
For rental income of €40,000 to €90,000 per year, acquisition prices in Marrakech remain significantly lower than those in cities like Paris, Barcelona or Lisbon. This combination — moderate purchase prices + high rental income = superior yields — is at the heart of the Marrakech market’s appeal for international investors.
Diversification Outside the Euro Zone
For French or European investors, property in Marrakech offers exposure to a currency (the Moroccan dirham) indexed on a basket including the euro, in a country with a bilateral tax convention with France, Spain, Belgium and many other European countries — which simplifies income declaration.
🔍 To understand the entire property acquisition procedure in Morocco, consult our complete guide to buying property in Morocco before starting your search.
Key Data on the Marrakech Airbnb Market 2025–2026
Reference Market Figures
Before diving into the detail by district, here are the macroeconomic indicators of the Marrakech Airbnb market:
| Indicator | 2025–2026 Value |
|---|---|
| Median annual income (all properties) | ~195,000 MAD (~€17,700) |
| Median occupancy rate (all properties) | ~62% |
| Average ADR (all categories) | ~1,265 MAD/night (~€115) |
| Medina occupancy rate (best zone) | 75% annual (82–90% at peak) |
| Guéliz occupancy rate | 77% annual (75–80% at peak) |
| Gross rental yield (Guéliz / Hivernage) | 60–72% occupancy rate |
What These Figures Mean for an Investor
A median occupancy rate of 62% means that the median Airbnb property in Marrakech is occupied 226 nights per year. But well-located, well-equipped and well-managed properties in premium districts regularly exceed 70 to 77% occupancy — i.e. 255 to 281 nights booked per year. This is no coincidence: it is the result of location, careful presentation and professional management.
The real question for an investor is therefore not “is Marrakech profitable?” — the answer is yes. The question is: in which district, with what type of property and what management strategy can I maximise my return on investment?
Income and Occupancy Rates by District
Here is the central table of this guide. It presents, for each district and each type of property, the estimated gross annual income.
Formula applied: Gross annual income = Average ADR (MAD) × Nights booked (365 × occupancy rate)
General Table of Airbnb Income by District and Property Type
| District | Type | Bedrooms | Occ. Rate | Nights/yr | Low ADR (MAD) | High ADR (MAD) | Low Annual Income (MAD) | High Annual Income (MAD) | Mid Income (MAD) | Mid Income (€) |
|---|---|---|---|---|---|---|---|---|---|---|
| Medina | Apartment | 1 BR | 75% | 274 | 900 | 1,300 | 246,600 | 356,200 | 301,400 | ~€27,400 |
| Medina | Apartment | 2 BR | 75% | 274 | 1,300 | 2,000 | 356,200 | 548,000 | 452,100 | ~€41,100 |
| Medina | Riad / Apt | 3 BR | 72% | 263 | 1,800 | 3,000 | 473,400 | 789,000 | 631,200 | ~€57,400 |
| Guéliz | Apartment | 1 BR | 77% | 281 | 700 | 1,100 | 196,700 | 309,100 | 252,900 | ~€23,000 |
| Guéliz | Apartment | 2 BR | 77% | 281 | 1,000 | 1,600 | 281,000 | 449,600 | 365,300 | ~€33,200 |
| Guéliz | Apartment | 3 BR | 75% | 274 | 1,400 | 2,200 | 383,600 | 602,800 | 493,200 | ~€44,800 |
| Hivernage | Apartment | 1 BR | 73% | 266 | 1,000 | 1,600 | 266,000 | 425,600 | 345,800 | ~€31,400 |
| Hivernage | Apartment | 2 BR | 73% | 266 | 1,400 | 2,200 | 372,400 | 585,200 | 478,800 | ~€43,500 |
| Hivernage | Apartment | 3 BR | 72% | 263 | 1,800 | 3,000 | 473,400 | 789,000 | 631,200 | ~€57,400 |
| Hivernage | Villa | 3 BR | 68% | 248 | 2,200 | 3,500 | 545,600 | 868,000 | 706,800 | ~€64,300 |
| Hivernage | Villa | 4 BR | 65% | 237 | 3,000 | 4,500 | 711,000 | 1,066,500 | 888,750 | ~€80,800 |
| Palmeraie | Villa | 3 BR | 67% | 245 | 2,000 | 3,500 | 490,000 | 857,500 | 673,750 | ~€61,300 |
| Palmeraie | Villa | 4 BR | 67% | 245 | 2,800 | 4,500 | 686,000 | 1,102,500 | 894,250 | ~€81,300 |
| Palmeraie | Villa | 5 BR | 65% | 237 | 3,500 | 6,000 | 829,500 | 1,422,000 | 1,125,750 | ~€102,300 |
| Palmeraie | Villa | 6 BR | 62% | 226 | 5,000 | 8,500 | 1,130,000 | 1,921,000 | 1,525,500 | ~€138,700 |
| Agdal | Apartment | 1 BR | 64% | 234 | 700 | 1,000 | 163,800 | 234,000 | 198,900 | ~€18,100 |
| Agdal | Apartment | 2 BR | 64% | 234 | 900 | 1,400 | 210,600 | 327,600 | 269,100 | ~€24,500 |
| Agdal | Apartment | 3 BR | 62% | 226 | 1,200 | 1,800 | 271,200 | 406,800 | 339,000 | ~€30,800 |
| Majorelle | Apartment | 1 BR | 76% | 277 | 900 | 1,400 | 249,300 | 387,800 | 318,550 | ~€29,000 |
| Majorelle | Apartment | 2 BR | 75% | 274 | 1,300 | 2,000 | 356,200 | 548,000 | 452,100 | ~€41,100 |
| Majorelle | Apartment | 3 BR | 73% | 266 | 1,700 | 2,800 | 452,200 | 744,800 | 598,500 | ~€54,400 |
| Majorelle | Villa | 3 BR | 68% | 248 | 2,200 | 3,800 | 545,600 | 942,400 | 744,000 | ~€67,600 |
| Majorelle | Villa | 4 BR | 65% | 237 | 3,000 | 5,000 | 711,000 | 1,185,000 | 948,000 | ~€86,200 |
| Menara | Apartment | 1 BR | 60% | 219 | 600 | 950 | 131,400 | 208,050 | 169,725 | ~€15,400 |
| Menara | Apartment | 2 BR | 60% | 219 | 850 | 1,300 | 186,150 | 284,700 | 235,425 | ~€21,400 |
| Menara | Apartment | 3 BR | 58% | 212 | 1,100 | 1,700 | 233,200 | 360,400 | 296,800 | ~€27,000 |
| Menara | Villa | 3 BR | 55% | 201 | 1,500 | 2,500 | 301,500 | 502,500 | 402,000 | ~€36,500 |
| Menara | Villa | 4 BR | 52% | 190 | 2,200 | 3,500 | 418,000 | 665,000 | 541,500 | ~€49,200 |
| Menara | Villa | 5 BR | 50% | 183 | 3,000 | 5,000 | 549,000 | 915,000 | 732,000 | ~€66,500 |
Gross annual income. Deduct 30–40% for net income. Indicative conversion rate: €1 ≈ 11 MAD.
Official Scale of Notary Fees in Morocco, FNPI 2026
District Profile
The Marrakech Medina — listed as a UNESCO World Heritage Site since 1985 — is the emotional engine of Marrakech tourism. Its souks, squares, mosques and riads attract travellers from around the world in search of an authentic cultural experience. For an Airbnb investor, it is also the zone that displays the highest occupancy rates in the city.
Airbnb Performance in the Medina
| Metric | Value |
|---|---|
| Average annual occupancy rate | 75% |
| Occupancy rate at peak period | 82% – 90% |
| ADR (1-bedroom apartment) | 900 – 1,300 MAD/night |
| ADR (2-bedroom apartment) | 1,300 – 2,000 MAD/night |
| ADR (Riad / 3-bedroom apartment) | 1,800 – 3,000 MAD/night |
Estimated Gross Annual Income
- 1-bedroom apartment: 246,600 – 356,200 MAD | Mid: 301,400 MAD (~€27,400)
- 2-bedroom apartment: 356,200 – 548,000 MAD | Mid: 452,100 MAD (~€41,100)
- Riad / 3-bedroom apartment: 473,400 – 789,000 MAD | Mid: 631,200 MAD (~€57,400)
Why the Medina Outperforms on Occupancy Rate
With a 75% average annual occupancy rate — and up to 90% at peak period (October–November, March–April, French school holidays) — the Medina is unmatched in Marrakech on this criterion. The reason is simple: travellers pay an experience premium to stay in the historic Medina, and this demand is inelastic.
Medina-Specific Risks
- Renovation complexity: riads have heritage architectural constraints that limit certain transformations and make renovations more expensive
- Accessibility: the lanes of the Medina are not accessible by car, which complicates linen deliveries, guest arrivals and maintenance
- Operational management: requires an experienced local rental manager without exception
- Land title: some properties in the Medina have complex land situations — rigorous verification is essential before any purchase
🕌 Explore opportunities in the Medina with our Medina district guide which details the market’s specificities and available properties.
Guéliz: The Safe Bet, the Deepest Demand
District Profile
Guéliz is the most dynamic residential and commercial district in Marrakech. Modern, well-served, equipped with all shops and services, it attracts both business travellers, long-stay guests and tourists who prefer a contemporary setting. It is also the district with the highest occupancy rate in the entire city at 77% on an annual average.
Airbnb Performance in Guéliz
| Metric | Value |
|---|---|
| Average annual occupancy rate | 77% (highest in Marrakech) |
| Occupancy rate at peak period | 75% – 80% |
| ADR (1-bedroom apartment) | 700 – 1,100 MAD/night |
| ADR (2-bedroom apartment) | 1,000 – 1,600 MAD/night |
| ADR (3-bedroom apartment) | 1,400 – 2,200 MAD/night |
Estimated Gross Annual Income
- 1-bedroom apartment: 196,700 – 309,100 MAD | Mid: 252,900 MAD (~€23,000)
- 2-bedroom apartment: 281,000 – 449,600 MAD | Mid: 365,300 MAD (~€33,200)
- 3-bedroom apartment: 383,600 – 602,800 MAD | Mid: 493,200 MAD (~€44,800)
The Competitive Advantage of Guéliz
Guéliz combines Marrakech’s highest occupancy rate (77%) with acquisition prices among the most accessible of the central districts. It is this combination that makes it the favourite district for investors seeking an optimised yield on an intermediate budget.
The 3-bedroom apartment in Guéliz is particularly interesting: with 493,200 MAD in gross annual income (~€44,800) on an acquisition price of around 1,600,000 to 2,200,000 MAD, it offers a gross yield in the order of 22 to 31% before deducting charges — i.e. a net yield of 13 to 20% depending on the cost structure.
🏙️ Explore available properties in Guéliz via our property buying in Guéliz page and consult our Guéliz district guide to find out everything about this market.
Hivernage: The Highest Income/Standing Ratio
District Profile
Hivernage is the most prestigious district in Marrakech the district of palace hotels, luxury residences and an international clientele with high purchasing power. For an Airbnb investor, it is the zone that offers the highest nightly rates for apartments, combined with very solid occupancy rates.
Airbnb Performance in Hivernage
| Metric | Value |
|---|---|
| Average annual occupancy rate | 73% |
| Occupancy rate at peak period | 70% – 78% |
| ADR (1-bedroom apartment) | 1,000 – 1,600 MAD/night |
| ADR (2-bedroom apartment) | 1,400 – 2,200 MAD/night |
| ADR (3-bedroom apartment) | 1,800 – 3,000 MAD/night |
| ADR (3-bedroom villa) | 2,200 – 3,500 MAD/night |
| ADR (4-bedroom villa) | 3,000 – 4,500 MAD/night |
Estimated Gross Annual Income
- 1-bedroom apartment: 266,000 – 425,600 MAD | Mid: 345,800 MAD (~€31,400)
- 2-bedroom apartment: 372,400 – 585,200 MAD | Mid: 478,800 MAD (~€43,500)
- 3-bedroom apartment: 473,400 – 789,000 MAD | Mid: 631,200 MAD (~€57,400)
- 3-bedroom villa: 545,600 – 868,000 MAD | Mid: 706,800 MAD (~€64,300)
- 4-bedroom villa: 711,000 – 1,066,500 MAD | Mid: 888,750 MAD (~€80,800)
Hivernage in Numbers: A 4-Bedroom Villa at Nearly €81,000 Gross
A 4-bedroom villa in Hivernage, with a 65% occupancy rate and an average ADR of 3,750 MAD, generates 888,750 MAD gross annually (~€80,800). Deducting 35% in charges (310,000 MAD), the net annual income is around 578,000 MAD (~€52,500). This is the typical profile of a property that pays for itself in 10 to 15 years through seasonal rental — while appreciating in value.
🌴 Explore available properties in Hivernage via our property buying in Hivernage page and consult our Hivernage district guide for a complete analysis of the area.
Palmeraie: Luxury Villas with Record Turnover
District Profile
The Palmeraie is the territory of luxury villas, exclusive resort hotels and preserved nature. For an Airbnb investor targeting the ultra-premium segment, it is the only address that produces seven-figure Airbnb income in MAD.
Airbnb Performance in the Palmeraie
| Metric | Value |
|---|---|
| Average annual occupancy rate (villas) | 62% – 67% |
| ADR (3-bedroom villa) | 2,000 – 3,500 MAD/night |
| ADR (4-bedroom villa) | 2,800 – 4,500 MAD/night |
| ADR (5-bedroom villa) | 3,500 – 6,000 MAD/night |
| ADR (6-bedroom villa) | 5,000 – 8,500 MAD/night |
Estimated Gross Annual Income
- 3-bedroom villa: 490,000 – 857,500 MAD | Mid: 673,750 MAD (~€61,300)
- 4-bedroom villa: 686,000 – 1,102,500 MAD | Mid: 894,250 MAD (~€81,300)
- 5-bedroom villa: 829,500 – 1,422,000 MAD | Mid: 1,125,750 MAD (~€102,300)
- 6-bedroom villa: 1,130,000 – 1,921,000 MAD | Mid: 1,525,500 MAD (~€138,700)
The 6-Bedroom Villa: 1.5 Million MAD Gross Annually
A well-positioned 6-bedroom villa in the Palmeraie, with 62% occupancy and an average ADR of 6,750 MAD, generates 1,525,500 MAD gross annually (~€138,700). This is the best-performing Airbnb product in absolute value in Marrakech.
The entry ticket is commensurate — these properties are negotiated between 8 and 30 million MAD (€730,000 – €2,700,000) — but the gross yield remains attractive (8 to 15% depending on the acquisition price) in a segment where demand from wealthy travellers is structurally growing.
🌿 Discover available villas in the Palmeraie with our Palmeraie district guide and explore our Marrakech buying page for current listings.
Agdal: The Accessible Market with Stable Yield
District Profile
Agdal is a modern residential district, neighbouring Guéliz and the airport. Less touristy than Guéliz, it attracts a clientele of business travellers, families and long-stay guests. Its occupancy rate (64%) is lower than the best districts, but its lower acquisition prices make it an interesting entry-level market for investors with a moderate budget.
Airbnb Performance in Agdal
| Metric | Value |
|---|---|
| Average annual occupancy rate | 62% – 64% |
| ADR (1-bedroom apartment) | 700 – 1,000 MAD/night |
| ADR (2-bedroom apartment) | 900 – 1,400 MAD/night |
| ADR (3-bedroom apartment) | 1,200 – 1,800 MAD/night |
Estimated Gross Annual Income
- 1-bedroom apartment: 163,800 – 234,000 MAD | Mid: 198,900 MAD (~€18,100)
- 2-bedroom apartment: 210,600 – 327,600 MAD | Mid: 269,100 MAD (~€24,500)
- 3-bedroom apartment: 271,200 – 406,800 MAD | Mid: 339,000 MAD (~€30,800)
Agdal note: Airbnb income here is lower than in Guéliz or Hivernage, but acquisition prices are also lower. The gross yield can be comparable or higher if the purchase price is correctly negotiated.
Majorelle: The Undervalued Premium Zone to Watch
Why Majorelle is an Opportunity in 2026
Majorelle is a premium sub-zone of Guéliz, centred on the Majorelle Garden and the Yves Saint Laurent Museum — two of Morocco’s most visited attractions. This concentration of cultural demand and high-end tourism generates an ADR 20 to 30% higher than the Guéliz average, with very solid occupancy rates.
Yet, property prices in Majorelle do not yet fully reflect this premium — which creates a window of opportunity for investors who enter before the market fully integrates this premium.
Airbnb Performance in Majorelle
| Metric | Value |
|---|---|
| Average annual occupancy rate | 73% – 76% |
| ADR (1-bedroom apartment) | 900 – 1,400 MAD/night (20–30% > standard Guéliz) |
| ADR (2-bedroom apartment) | 1,300 – 2,000 MAD/night |
| ADR (3-bedroom apartment) | 1,700 – 2,800 MAD/night |
| ADR (3-bedroom villa) | 2,200 – 3,800 MAD/night |
| ADR (4-bedroom villa) | 3,000 – 5,000 MAD/night |
Estimated Gross Annual Income
- 1-bedroom apartment: 249,300 – 387,800 MAD | Mid: 318,550 MAD (~€29,000)
- 2-bedroom apartment: 356,200 – 548,000 MAD | Mid: 452,100 MAD (~€41,100)
- 3-bedroom apartment: 452,200 – 744,800 MAD | Mid: 598,500 MAD (~€54,400)
- 3-bedroom villa: 545,600 – 942,400 MAD | Mid: 744,000 MAD (~€67,600)
- 4-bedroom villa: 711,000 – 1,185,000 MAD | Mid: 948,000 MAD (~€86,200)
📌 Note: The 4-bedroom villa in Majorelle exceeds €86,200 gross annually — more than an equivalent villa in the Palmeraie (~€81,300), thanks to a higher ADR compensating for a slightly lower occupancy rate. This is a strong signal for investors looking for the best income/acquisition price ratio.
Menara: The Entry-Level Opportunity for Moderate Budgets
Profile and Positioning
The Menara zone is a semi-peripheral residential area, close to Marrakech-Ménara airport and the famous Menara Gardens. Its ADR and occupancy rate are lower than central districts, but it is precisely for this reason that it offers a market entry opportunity for investors with a limited budget, or for those targeting the long-stay and digital nomad traveller segment.
The market here is still undersaturated, meaning less competition between Airbnb listings and better possible visibility for a well-presented property.
Airbnb Performance in Menara
| Metric | Value |
|---|---|
| Average annual occupancy rate | 50% – 60% |
| ADR (1-bedroom apartment) | 600 – 950 MAD/night |
| ADR (2-bedroom apartment) | 850 – 1,300 MAD/night |
| ADR (3-bedroom villa) | 1,500 – 2,500 MAD/night |
Estimated Gross Annual Income
- 1-bedroom apartment: 131,400 – 208,050 MAD | Mid: 169,725 MAD (~€15,400)
- 2-bedroom apartment: 186,150 – 284,700 MAD | Mid: 235,425 MAD (~€21,400)
- 3-bedroom apartment: 233,200 – 360,400 MAD | Mid: 296,800 MAD (~€27,000)
- 3-bedroom villa: 301,500 – 502,500 MAD | Mid: 402,000 MAD (~€36,500)
- 4-bedroom villa: 418,000 – 665,000 MAD | Mid: 541,500 MAD (~€49,200)
- 5-bedroom villa: 549,000 – 915,000 MAD | Mid: 732,000 MAD (~€66,500)
Estimated Net Yield: From Gross Income to Real Profitability
From Gross to Net: The 30–40% Rule
The gross income presented in this guide is the starting point, not the conclusion. To calculate your real net yield, apply a deduction of 30 to 40% on the gross annual income, covering: platform commission, rental management fees, cleaning, service charges, maintenance and Moroccan taxation.
📌 Practical rule: Apply 35% deduction as the central estimate. A property generating 500,000 MAD gross produces approximately 325,000 MAD net (~€29,500) after charges.
Table of Estimated Net Yields by District
| Property | District | Gross Income (MAD) | Net Income ~65% (MAD) | Net Income (€) | Estimated Purchase Price (MAD) | Estimated Purchase Price (€) | Estimated Net Yield |
|---|---|---|---|---|---|---|---|
| 2 BR Apt | Guéliz | 365,300 | 237,445 | ~€21,600 | 1,400,000 – 1,800,000 | €127,000 – €164,000 | 13% – 17% |
| 3 BR Apt | Guéliz | 493,200 | 320,580 | ~€29,100 | 1,800,000 – 2,400,000 | €164,000 – €218,000 | 13% – 18% |
| 2 BR Apt | Hivernage | 478,800 | 311,220 | ~€28,300 | 2,500,000 – 4,000,000 | €227,000 – €364,000 | 8% – 12% |
| 3 BR Apt | Hivernage | 631,200 | 410,280 | ~€37,300 | 3,500,000 – 6,000,000 | €318,000 – €545,000 | 7% – 12% |
| 3 BR Riad | Medina | 631,200 | 410,280 | ~€37,300 | 2,000,000 – 4,500,000 | €182,000 – €409,000 | 9% – 21% |
| 4 BR Villa | Hivernage | 888,750 | 577,688 | ~€52,500 | 6,000,000 – 12,000,000 | €545,000 – €1,091,000 | 5% – 10% |
| 4 BR Villa | Palmeraie | 894,250 | 581,263 | ~€52,800 | 5,000,000 – 12,000,000 | €455,000 – €1,091,000 | 5% – 12% |
| 3 BR Apt | Majorelle | 598,500 | 389,025 | ~€35,400 | 1,600,000 – 2,500,000 | €145,000 – €227,000 | 16% – 24% |
The Key Insight: Majorelle and Guéliz Dominate the Yield/Price Ratio
The net analysis reveals an insight that gross yield alone conceals: Majorelle and Guéliz display the best net yields in Marrakech, thanks to an excellent rental income/acquisition price ratio. Hivernage and the Palmeraie generate higher absolute income, but on much higher entry tickets — which compresses the net yield as a percentage. For an investor with a budget of €145,000 to €270,000, a 3-bedroom apartment in Guéliz or Majorelle is the most rational choice in terms of net yield.
Which Type of Property to Choose to Maximise Your Airbnb?
The Ranking by Average Gross Annual Income
Rank | Property Type | District | Mid Annual Income (MAD) | Mid Income (€) |
🥇 1 | 6-bedroom villa | Palmeraie | 1,525,500 MAD | ~€138,700 |
🥈 2 | 5-bedroom villa | Palmeraie | 1,125,750 MAD | ~€102,300 |
🥉 3 | 4-bedroom villa | Majorelle | 948,000 MAD | ~€86,200 |
4 | 4-bedroom villa | Palmeraie | 894,250 MAD | ~€81,300 |
5 | 4-bedroom villa | Hivernage | 888,750 MAD | ~€80,800 |
6 | 3-bedroom villa | Majorelle | 744,000 MAD | ~€67,600 |
7 | 3-bedroom villa | Hivernage | 706,800 MAD | ~€64,300 |
8 | 3-bedroom villa | Palmeraie | 673,750 MAD | ~€61,300 |
9 | 3 BR Riad | Medina | 631,200 MAD | ~€57,400 |
10 | 3 BR Apt | Hivernage | 631,200 MAD | ~€57,400 |
The Ranking by Estimated Net Yield
For investors prioritising net yield % rather than absolute value:
- 3 BR Apartment Majorelle: ~16% – 24% estimated net
- 3 BR Apartment Guéliz: ~13% – 18% estimated net
- 2 BR Apartment Guéliz: ~13% – 17% estimated net
- 3 BR Riad Medina: ~9% – 21% estimated net (highly variable depending on purchase price)
- 2 BR Apartment Hivernage: ~8% – 12% estimated net
The 3-Bedroom Rule
The data reveals a strong trend: 3-bedroom properties offer the best ratio between ADR, occupancy rate and operating cost. They capture family and group clientele (high-purchasing-power travellers), can be optimised across several platforms and generate economies of scale in management.
Seasonality: When Does Marrakech Perform Best?
The Four Seasons of the Airbnb Market
High season (October – November and March – April) These are the two performance peaks. Perfect temperatures (20–25°C), cultural events and French school holidays create maximum demand. Occupancy rates rise to 82–90% in the Medina, 80–85% in Guéliz. ADRs increase by 20 to 35% compared to the annual average.
Intermediate season (September, May – June) Solid occupancy rates (65–75%), slightly below the peaks. The clientele is more mixed (tourism, business, short breaks from Europe).
Summer (July – August) Paradoxically, summer is not the high season in Marrakech — high temperatures (35–42°C during the day) slow leisure tourism. This is the weakest season, with occupancy rates potentially dropping to 45–55% for some properties. Properties with a private pool (Palmeraie and Hivernage villas) perform better.
Winter (December – January) December sees good performance thanks to the festive season and group bookings. January is quieter but remains active thanks to travellers escaping the European winter. Occupancy rates of 60–70% depending on the district.
Implications for Pricing Strategy
Dynamic pricing management is essential to maximise Airbnb income in Marrakech. Tools such as PriceLabs or Wheelhouse allow automatic adjustment of rates based on real-time demand. This optimisation alone can increase gross income by 15 to 25% compared to static pricing.
Rules to Know: Taxation and Regulation
Taxation of Rental Income in Morocco
Seasonal rental income generated in Morocco is subject to Moroccan income tax (IR) according to the following rules:
- Flat-rate allowance of 40% on gross income (to cover charges)
- The remaining 60% is subject to the Moroccan progressive IR scale
- Progressive rates: 0% up to 30,000 MAD, 10% from 30,001 to 50,000 MAD, 20% from 50,001 to 60,000 MAD, 30% from 60,001 to 80,000 MAD, 34% from 80,001 to 180,000 MAD, 38% above that
For non-residents: check whether a bilateral tax convention between Morocco and your country of residence applies. France, Belgium, Spain and many European countries have signed such conventions with Morocco, which avoids double taxation.
Regulation of Seasonal Rental in Morocco
In 2026, Morocco does not impose restrictions equivalent to those in force in certain European cities (limitation of the number of nights, special permits) on short-term rental via Airbnb. However, certain rules apply:
- Mandatory tax declaration of rental income to the DGI
- Possible registration according to Marrakech municipal regulations (evolving — check the current situation with a local tax adviser)
- Co-ownership regulations: some residences prohibit or regulate short-term tourist rental — check before buying
- Non-occupying owner insurance: strongly recommended to cover rental risks
VAT on Tourist Rental Services
Furnished rentals of a tourist nature may be subject to Moroccan VAT above certain turnover thresholds. Consult a Moroccan accountant to assess your specific situation.
📋 To master all acquisition costs associated with your investment, consult our complete guide on notary fees and acquisition costs in Morocco.
How to Buy the Right Property for an Airbnb in Marrakech
Selection Criteria for a High Airbnb Potential Property
Located in a district with strong tourist demand Guéliz, Hivernage, Medina (Majorelle) and the Palmeraie concentrate the majority of seasonal demand. Avoid peripheral districts for a pure Airbnb investment — demand there is insufficient to justify the uncertainties of short-term management.
Presence of a pool or outdoor space Properties with a private pool or terrace generate an ADR 30 to 60% higher than equivalent properties without outdoor space. This is the number 1 differentiating criterion for the luxury Airbnb market.
Parking and accessibility For villas and large apartments, the availability of secure parking is an increasingly sought-after criterion by the premium clientele.
Favourable co-ownership regulations Explicitly check that the co-ownership regulations authorise short-term tourist rental. A property in a co-ownership that prohibits it is unusable for Airbnb.
Secured land title Essential. A property without an ANCFCC land title is a major legal risk. Do not make any acquisition without having checked the mortgage status with the ANCFCC.
The Purchase Procedure in Summary
- Define your total budget: price + acquisition costs (6–8%) + Airbnb furnishing/equipment
- Target the district and property type according to your yield strategy (gross vs net)
- Verify the legal framework (land title, co-ownership regulations, habitation permit)
- Sign the sales agreement with a financing condition precedent clause if applicable
- Sign the authentic deed at the notary and pay acquisition costs
- Prepare the property for Airbnb (decoration, professional photography, optimised listing)
- Select a rental manager if you are not resident in Marrakech
🏠 Explore available properties in Marrakech on our Marrakech buying page — apartments, riads and villas in all districts.
📚 For a complete step-by-step buying procedure, consult our complete guide to buying property in Morocco.
💰 To analyse market prices and validate your acquisition price, refer to our dedicated page on property prices in Marrakech.
Furnishing and Airbnb Preparation: A Non-Negligible Investment
| Property Type | Airbnb Furnishing / Equipment Budget |
|---|---|
| Studio / 1 bedroom | 40,000 – 80,000 MAD (~€3,600 – €7,300) |
| 2–3 bedroom apartment (standard) | 80,000 – 150,000 MAD (~€7,300 – €13,600) |
| 2–3 bedroom apartment (premium) | 150,000 – 300,000 MAD (~€13,600 – €27,300) |
| 3–4 bedroom villa | 200,000 – 600,000 MAD (~€18,200 – €54,500) |
| Riad / luxury property | 300,000 – 1,500,000 MAD (~€27,300 – €136,000) |
A well-presented property — professional photography, careful decoration, quality equipment (coffee, white linen, fast WiFi, air conditioning) — can generate an ADR 20 to 40% higher than an equivalent poorly presented property.
Mistakes to Avoid for a Successful Airbnb Investment in Marrakech
- Mistake 1 — Confusing Gross Income and Net Income This is the most common mistake among beginner investors. A property showing 500,000 MAD in gross annual income actually generates between 300,000 and 350,000 MAD net after deducting all charges. Always build your business plan on the net, not the gross.
- Mistake 2 — Buying in a District Without Tourist Demand The outskirts of Marrakech may seem attractive in terms of acquisition prices, but an Airbnb in a peripheral zone without sufficient tourist demand would be inadequate. Stay in high-demand districts: Guéliz, Hivernage, Medina, Palmeraie, Majorelle.
- Mistake 3 — Neglecting the Co-Ownership Regulations Some co-ownerships in Marrakech — particularly recent premium residences — have introduced clauses prohibiting or limiting short-term tourist rental. Always systematically check the co-ownership regulations before signing.
- Mistake 4 — Underestimating the Cost of Good Management Managing an Airbnb remotely without a professional and reliable local manager is virtually impossible. Management fees of 8 to 15% are not a charge but an investment — they directly determine the quality of reviews, and therefore the occupancy rate and ADR.
- Mistake 5 — Not Integrating Seasonality into the Business Plan An average annual occupancy rate of 70% does not mean 70% every month. July–August can drop to 45% while October rises to 85%. Your cash flow plan must integrate these variations and provide reserves for weaker months.
- Mistake 6 — Ignoring Local Taxation Many foreign investors discover Moroccan IR on rental income after the first declaration. Anticipate this charge upstream, consult a local accountant and verify the applicability of the bilateral tax convention with your country of residence.
- Mistake 7 — Buying a Property Without an ANCFCC Land Title A property without a land title (melkia, joint ownership, unregistered) exposes the buyer to legal risks and unpredictable regularisation costs. For an Airbnb investment intended to generate income from abroad, this is an unacceptable risk.
- Mistake 8 — Forgetting the Airbnb Setup Budget Budgeting for the property price but forgetting the 80,000 to 300,000 MAD furnishing and Airbnb preparation budget in the overall envelope is a classic mistake that undermines profitability from the first year.
Conclusion: Marrakech, an Airbnb Market to Seize with the Right Tools
The 2025–2026 data is unambiguous: Marrakech is one of the best-performing seasonal rental markets in Africa and the Mediterranean basin. Occupancy rates between 60% and 77% depending on the district, rising ADRs, gross annual income reaching €138,700 for the best villas — the fundamentals are exceptional.
The right district, the right type of property, the right acquisition price, the right rental management and the right understanding of taxation are the five levers that make the difference between an exceptional investment and a disappointing one.
VALORISIMO’s 2026 opportunity rankings:
- 🥇 Best net yield: 3-bedroom apartment in Majorelle or Guéliz
- 🥈 Best absolute income: 5–6 bedroom villa in the Palmeraie
- 🥉 Best occupancy rate: Guéliz (77%) and Medina (75%)
- 🔍 Undervalued opportunity: Majorelle zone (premium ADR, prices not yet adjusted)
- 💡 Accessible market entry: Menara (undersaturated market, less competition)
Do you have an Airbnb investment project in Marrakech? Leave a comment or contact our team directly — we have the data, the properties and the expertise to guide you towards the right investment.
FAQ — Frequently Asked Questions about Airbnb Investment in Marrakech
What is the average income of an Airbnb in Marrakech?
The median income of an Airbnb in Marrakech is approximately 195,000 MAD (~€17,700) per year gross, across all property types. But well-located 2–3 bedroom properties in premium districts (Guéliz, Hivernage, Medina) generate between 365,000 and 631,000 MAD gross annually (~€33,000 – €57,000). High-end villas in the Palmeraie can exceed 1.5 million MAD gross (~€138,700).
Which district of Marrakech is most profitable for an Airbnb?
For net yield %, Majorelle and Guéliz offer the best income/acquisition price ratio (13–24% estimated net). For absolute income, the Palmeraie (5–6 bedroom villas) generates the highest turnover figures. For occupancy rate, Guéliz (77%) and the Medina (75%) are the champions.
What occupancy rate can be expected in Marrakech?
Occupancy rates range from 50% (peripheral areas such as Menara) to 77% (Guéliz) depending on the district. In Medina, the average rate is 75% annually with peaks at 82–90% in the high season (October–November, March–April). These data come from AirDNA, AirROI and Atlas Villas Marrakech for 2025–2026.
Is it legal to do Airbnb rentals in Marrakech?
Yes. Short-term rental via Airbnb is legal in Morocco. Income is subject to Moroccan IR (with a 40% allowance on gross income). There is no restriction equivalent to the limits imposed in certain European cities, but check the co-ownership regulations of your property and keep up to date with regulatory developments.
Do you need to be a resident in Morocco to invest in Airbnb in Marrakech?
No. Many MRE and non-resident foreign investors invest in Airbnb in Marrakech by entrusting management to specialist local companies. The purchase transaction must be carried out via a convertible dirham account in a Moroccan bank to allow repatriation of income and capital upon resale.
What is the difference between gross and net Airbnb profitability in Marrakech?
Gross income is the total of nights booked × ADR. Net income deducts approximately 30 to 40% to cover platform commission (3–5%), rental management fees (8–15%), cleaning, service charges, maintenance and taxation. A practical rule: apply 35% deduction on the gross to obtain a central estimate of the net.
What is the best apartment size for an Airbnb in Marrakech?
3-bedroom apartments and villas offer the best ratio of ADR / occupancy rate / operating cost. They capture family groups and group travellers, generating high nightly rates without the operating costs of very large properties. This is the “sweet spot” of the Marrakech Airbnb market.
How to finance the purchase of an Airbnb property in Marrakech?
Several options exist: personal funds (outright purchase), Moroccan mortgage loan (rates between 4.5% and 6.5% in 2026), or a combination of both. Airbnb income can be presented in support of the financing file. For full information on financing, consult our page on property prices in Marrakech and our guide to buying property in Morocco.